Box Office: Kites Bumper Opening Dull Reports

Kites opened to a bumper response at most places. Some small centres in CP Berar and Gujarat were on the lower side but this will not affect overall initial collections. The film had problems in Mysore as the distributors gave it a big release which is not allowed for non Kannada movies in the circuit which will make weekend figures 4-5% lower unless it gets a release. The reports are not encouraging, the biggest reason being the film has a lot of English and Spanish dialogue. This is not even being appreciated in some major multiplexes of big cities like Delhi and Mumbai.
The worldwide distributors have a huge investment of 120 crore including marketing and prints but it was known before release that the film only had a small chance to recover this amount and now obviously they will suffer huge losses. The super strong start still gives the film a chance to be a theatrical hit in India but collections will have to hold over the weekend and show decent collections on weekdays and second weekend.
Kites grossed a huge 10.50-10.75 crore nett on day one. The film lost around 60 lakhs from Mysore circuit where it did not get a release. A normal release would have given the film around 11.25 crore nett collections on day one. The collections are expected to drop on Saturday due to bad reports but Sunday could be another big day for the film. The approx territorial breakdowns are as follows.
Mumbai – 4.25 crore
Delhi/UP – 2.20 crore
East Punjab – 90 lakhs
West Bengal – 70 lakhs
Bihar – 13 lakhs
CP Berar – 42 lakhs
CI – 35 lakhs
Rajasthan – 51 lakhs
Nizam – 80 lakhs
Others – 40 lakhs
TOTAL – 10.66 crore
Badmaash Company had a rock solid second week of 9.25 crore nett. The film now has collections of around 28.50 crore nett after two weeks and although it looked like the film will have little chance after the release of Kites it may well be different now because if the poor reports of Kites translates into dropping collections then Badmaash Company will hang around longer at the theatres.
Housefull was very steady in week three with around 7 crore nett collections. The three week collections for the film are 68 crore nett. As with Badmaash Company the poor reports of Kites gives the film chance of hanging around longer and even challenging the 73 crore nett total of My Name Is Khan which is highest for 2010. HIT

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